Sometimes a small idea turns into something much bigger than expected.
I started with a simple thought: what if my website could have a movie poster? Not a normal advertisement, not a clean corporate banner, but something cinematic. Something that felt like a film still, a little dramatic, a little mysterious, but still personal.
The first version began as a fictional movie poster. A contemplative man, dramatic lighting, an iPhone subtly placed in the frame, and a title that made it feel like there was a story behind it. It looked like a still from a film that did not exist. That was already fascinating enough.
But then the idea shifted.
Instead of making a fake movie poster, why not make it a poster for FreddieZ.com?
That changed everything.
The poster no longer had to sell a fictional film. It had to capture the feeling of my own website: photography, travel, architecture, modern art, quiet moments, strange compositions, city walks, museums, light, shadows and the kind of images you notice when you are not rushing through a place.
I asked ChatGPT to look at my blog and use that as inspiration. The words Random Imagery and Through my lens became the heart of the concept. That already felt much closer. FreddieZ.com is not really a polished portfolio in the strictest sense. It is more like a personal visual archive. A place where travel, photography and observation come together.
Then I added three of my own photos.
One was of the giant spider sculpture outside the Guggenheim Museum in Bilbao, with the building rising behind it. Another showed futuristic, reflective architecture with a tiny human figure on a staircase. The third was a sunset over water, with a long path leading into the image. Three very different images, but together they described a lot of what I like in photography: scale, architecture, atmosphere, distance, and that small human element inside a bigger world.
The AI then combined them into one cinematic poster.
That is the moment where it became slightly magical.
Not because the result is perfect in a traditional design sense, but because it suddenly looked like a visual summary of my way of seeing. Bilbao, architecture, modern art, travel, quiet figures, dramatic light, water, reflection, and a little bit of myself in the corner. Not as the star of the poster, but more as the observer. Which is probably exactly right.
What still surprises me most about working with AI image tools, especially ChatGPT Image 2.0, is how quickly an idea can become visible. Normally, making something like this would require a lot of technical steps: cutting out images, masking, blending, matching colors, designing typography, adjusting the composition, testing several layouts, and then starting again because something does not quite work.
With AI, the process becomes more like a conversation.
You describe the feeling first. Then you correct the direction. Then you add personal material. Then you refine it. “Make it more cinematic.” “Use these photos.” “Make me less prominent.” “Let it feel more like my website.” Each sentence becomes part of the creative process.
That does not mean the AI replaces taste. It still needs direction. It needs someone to say: this is too much, this is not me, this works, this does not. The interesting part is that the tool reacts very fast, so you can explore ideas that would otherwise remain vague.
For me, that is the real wonder of it.
AI did not just generate a poster. It helped me discover what kind of poster FreddieZ.com should have.
Not a loud advertisement. Not a glossy influencer-style image. But a cinematic visual invitation.
A poster for a website about looking at the world.
Through my lens.
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